- Who are the business users
- Functional areas with a business
- - Senior management, Cooperating planning, Financial planning
- - Marketing, Acquisition, CRM
- - Risk management, Fraud prevention, Collection
- - List management
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- Industry
- - Banking, Financial service
- - Insurance
- - Telecomm, SMS based service providers
- - Retail, Marketing, Continuity, Supermarket
- - Media, Publishing, Online Ads
- - Club marketer, Catalog
- - Online community, eCommerce
- - Fulfillment service, Call Center