Industry 8 Membership
BundleRank has a substantial experience in offering full service of membership marketing. Our expertise including:
Direct Mail Acquisition: Direct mail is the single-most reliable source of new membership organization. But it’s expensive and tricky. With our technique, we can help you achieve a higher response rate, or even raise more money by conducting a successful direct mail campaign.
- Membership Audits and Strategic Marketing Plans: A membership audit will help ensure your program is efficient and effective. The strategic plan will outline, step-by-step how to maximize your membership growth. And for a further step, based on the membership audit, we can offer you strategies for renewals or to acquire new members.
- Member Renewals:Membership management can be a lot like running in place if your renewal rate is too low. To achieve membership growth you need to combine a healthy renewal rate with an aggressive member acquisition program. We can help you to design an entire renewal package and monitor the results.
- Annual Appeals:Your members are the most likely source of new donors. If you are not asking them for a second gift, you’re missing out on additional resources. We can help you in this field by providing: an annual campaign plan, segmentation, recognition, campaign analysis, campaign evaluation.
- Lapsed Members: It is easier to recapture a lapsed member who already knows about your company than to acquire someone who is hearing about it for the first time. So lapsed members should be part of every acquisition campaign and receive a special lapsed member appeal inviting them as former members to renew their membership. Our work is to help you to recapture these lapsed members.