BR One-Step Quantitative Marketing Solutions
- Step A1: Data Service
- A1a. Marketing Database Services (MDS)
- A1b. Analytical Data Mart (ADM)
- Step A2: BI service
- A2a. ReportSenseTM
- A2b. The 3rd party system
- Step A3: Analysis service
- A3a. Customer Behavior Analysis
- A3b. Sales Analysis
- A3c. Channel Analysis
- Step A4: Customer Value Management Services
- A4a. Customer LTV Analysis
- A4b. Revenue Score
- A4c. Customer Attrition Score
- A4d. Product Characteristics Score
- A4e. Product Specific Revenue Score
- A4f. BundleRank Recommendation Engine
- Step A5: Promotion Strategies
- A5a. Campaign management service
- A5b. Campaign tracking service
- A5c. Campaign modeling service
- Step A6: Direct Marketing Service
- A6a. EDM (email) campaign service
- A6b. Inbound Call Center
- A6c. Outbound Call Center
- A6d. SMS channel service
- A6e. SNS channel service